iPhone Preorder

A focused, mobile-first preorder e-commerce flow for a launch window.

ฟลอว์ e-commerce สำหรับการพรีออเดอร์ iPhone เน้นมือถือเป็นหลัก


A short-lived storefront for a launch-window preorder. Built to handle a few hours of very high traffic, then quietly retire.

What mattered

  • Time-to-first-byte under 600ms on a 4G connection
  • A queue page that didn't lie about wait times
  • Form validation in Thai and English, side by side